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4 articles
A modest research budget does not have to become one oversized survey that answers the wrong question. This practical guide sets out a 2026 allocation for a UK SME, covering desk research, customer interviews, a small validation exercise and a decision workshop, with realistic costs and clear stop-go points.
UK businesses often commission new research before exhausting the public record. This practical listicle sets out five free data sources, from ONS local statistics to council planning portals, and explains how to use them to sharpen a brief and avoid unnecessary spend.
Trade association reports arrive in UK board packs pre-loaded with authority, yet advocacy and evidence are different commodities. This guide sets out a practical audit routine — provenance, base sizes, question wording and headline selection — for deciding when an industry report is safe to act on and when it should be treated as a campaigning document.
Survey fatigue and tighter budgets make the default consumer survey a risky purchase. This buying guide sets out six questions UK marketers and product teams should ask before commissioning fieldwork—covering sample provenance, question design, weighting, usable response cost and cheaper alternatives.